How to get maximum bang from your minimum bucks
It includes study of audience reach through various media, media and ad vehicles required for ads placement, frequency and reach within the budgets in each medium.
Media planning is the process of understanding and putting customer insights into use while buying spaces in newspapers, magazines, radio, TV, digital Websites, social channels, events, exhibitions, out of home, in-cinema, product packaging, direct marketing etc. Talk2users is your Marketing and Advertising Agency in Delhi NCR.
At times, media planning throws interesting learning – Whether a product or service really need to advertise in TV channels where it builds an instant recall across masses or an event could work better.
Similarly how mobility and analytics could help the marketer plan the marketing spends better and optimize every rupees spent
What frequency and what reach should necessarily be planned for a campaign that aims to deliver a certain visibility and recall.